Top 9 Reasons For Why You Should Redesign Your Website
If you are probably thinking about redesigning your website when it’s already nearing the end of its life. Maybe it took a long time to learn how to use Word Press or Wix, and now you can’t figure out how to add that one thing that would finish off the design. Or maybe it’s not anything we can do in-house; you need to work with a developer who speaks only another language, and communication is difficult. For some, redesigning a website is the most frustrating part of doing business on the web.
There is something about starting with a clean slate that makes you want to throw things at it. And if you start throwing things at your website, resist. Try looking at it with fresh eyes: maybe some areas are not as accessible as they could be. Perhaps your site is filled with features that nobody uses and doesn’t look good anymore?
Just because your site looks great now doesn’t mean it will still look great in 3 years. It’s not just about the aesthetics of your website. There are a lot of good, valid reasons why you should redesign your website, including:
1. Improving user engagement and conversions:
If your site doesn’t attract/engage visitors, they won’t stay, and they most likely won’t engage in any way. By revamping your site, you improve the user experience, which is essential for a website’s success. User experience is one of the top 3 factors that influence whether or not a visitor will return to your website repeatedly.
2. Technology changes:
Technology in terms of web design is changing all the time, making it hard for anyone to keep up with it all. As new technology comes out or becomes more popular, it’s essential to take advantage of this technology to ensure that your website can keep up with the growing trends and technology out there. Also, technology changes impact your ability to deliver content effectively.
3. New web traffic can be found from new keywords:
If your business changes focus and it’s time to start looking for new clients who may not even know about you or your products and services, you will need a competitive website that is guaranteed to bring in new customers. This is most often done by revamping the site with more focus on its keywords to generate more web traffic from what people search for online.
4. Keep in line with company branding:
A new website designed with the same look and feel as the rest of its branding will automatically boost its professionalism and legitimacy when placed on a world stage. Branding is vital for several reasons, including customer loyalty, brand recognition, and effective advertising.
5. Create a new look for your site:
Sometimes it’s just time to get rid of the old look and replace it with something fresh and modern that will attract more customers. This is especially true if your business has undergone significant changes in recent years, such as new leadership or an expanded product/service offering.
6. Keep up with search engine ranking:
Many people say that you are losing SEO points if you are not improving your website regularly. Search engines look at the websites that keep evolving as more relevant than those that don’t. If you want to convince search engines that your site is relevant and worth ranking on, you should have a brand new look.
7. Improve usability:
A good user experience can distinguish between a visitor sticking around and just clicking away. By creating a website that is easy to interact with, you are making it easy to find what they are looking for easily and quickly. Plus, if they like the way your website looks and feels, they might be willing to buy something from you as well.
8. Change the focus of the site and keywords:
If you change your direction and what you have to offer, a new website will make sense. If you are trying to sell now rather than later, a new site could help you to bring in more buyers from the get-go. If your business has expanded into different areas than before, it’s crucial to change how you advertise on search engines like Google. If this is the case for you, it’s essential to make sure those searching for what you have to offer will be able to find your website online quickly.
9. Improve website lead generation:
Lead generation is one of the top things people want to accomplish with their website. If this is your goal, you will need a website that can generate leads quickly. Otherwise, they won’t come in regularly, and your business will suffer. If you are using the right tools for your current website, it’s easier to spot where it’s not doing what you want or need it to do. These tools can be found online or through agencies, and they allow you to look at your site from a different perspective. You can make informed decisions about what needs to change or stay the same on your new site.
The Final Words
A redesign of your website doesn’t have to be a process that you dread. It can be an exciting and creative way to breathe new life into an old website. With the right tips, resources, and support, you can redesign your site without spending a bundle of cash or burning valuable man-hours.