Google’s New Algorithm & Ranking Factors in 2022
For years, SEOs have secretly debated which factors are most important to improve your ranking. And while they remain difficult to pinpoint just one answer, we take a crack at the subject and present some of the most common topics that affect search engine optimization.
Whether you’re a business owner wondering how to increase Google SERP rankings or an individual who wants their blog posts to rank for competitive keywords, this article will prove helpful. So what are you waiting for? Read the top SEO factors below.
The first and foremost factor determining your ranking is how quickly your website loads. A series of metrics can judge this. So if you have noticed a substantial drop in your rankings, it’s time to check your page speed.
We’ve found that users tend to leave websites if they take longer than three seconds to load. This can make or break a business as those who consume content online expect the delivery of that content within a given timeframe.
New ranking factors have emerged over the years because clicks and conversion rates have declined due to slow load times in mobile browsers. And not only that, there’s a growing base of users who use multiple devices to consume content.
Besides satisfying your visitors, page speed is important for SEO as Google takes it very seriously. So if you want to rule the search engine rankings in 2022, you’ll need to follow this new rule.
2. High-quality content:
Quality content can be defined as content that provides a unique value to your readers. The meaning behind the term is simple: aim to create content that educates, inspires, and delights your audience. Once you’ve established yourself as a credible authority in the industry, your content will be the first place your visitors will look.
Google has become so strict on quality content because it contributes significantly to most of its traffic and conversion rates. So if you want to stay on top of the search engine rankings in 2022, you’ll need to create useful and informative blog posts.
In addition, a blog post should often be updated rather than constantly pored over by Google spiders. This means that if there’s any reason for your site to rank for keywords related to a certain topic, it’s high time for another blog post.
3. Number of External Links
Another important aspect that you need to take into consideration links. Links from other credible websites can give your content a higher search ranking, meaning you need to know how to acquire them.
The number of external links pointing to your site can also hint at how credible it is. To determine the power of your backlinks, you can use a service like Ahrefs and check the number of links and their anchor text.
If the results are less desirable and even worse, no backlinks point to your site. You may have a problem on hand. This means that you need to work on your SEO strategy.
To improve your ranking in search engines, you must ensure that the keywords are properly optimized. This means that if your site appears for a certain keyword but does not target the topic of that keyword, chances are, you’ll lose customers in the long run.
Let’s look at it from another perspective: if your site barely ranks for a bunch of competitive keywords, it’s time for another blog post or maybe even a piece of content around a new topic altogether. You may think that targeting several keywords is good enough, but this will only dilute the effectiveness of your SEO strategy.
5. Mobile Friendliness
With more than 50% of Americans owning a Smartphone as of 2016, businesses can no longer ignore mobile usage trends and make their websites mobile-friendly by ensuring they load quickly on smartphones and tablets. Hence, your ranking depends on avoiding three major issues:
⦁ Distorted page layout – Phone screens are drastically smaller than desktops. This means you can easily cut off content or make it hard to read by placing it in the wrong area.
⦁ Bad website navigation – Mobile users prefer simplicity and speed because they don’t want to be distracted by pointless material. Hence, any mobile-friendly site worth it is salt should have simple navigation that’s easy to use.
⦁ Bad mobile conversion rates – If a certain keyword is only associated with your website because of an ineffective landing page, chances are, no conversions will be made.
Social media has become a powerful tool for business development because of its ability to reach more people than ever before. Not only that, social media users tend to be more active when compared to other online users.
Many businesses have come up with ways to make the most out of their strategies in posting content online. By making the best possible use of social media, you can strengthen your brand image and improve your search rankings in search engines.
In a nutshell, if your content isn’t on social media sites such as Facebook and Twitter, it’s not getting the exposure required to rank highly in search engines. One of the most important ranking factors by 2022 could be your social media activity as these sites become increasingly popular in search rankings.
To improve your online visibility in future years and ensure your business stays competitive, you need to leverage a social media marketing strategy to establish yourself as an authority figure in your niche.