Market Your e-Commerce Store and Increase Brand Awareness with Digital Marketing Strategies
When it comes to eCommerce marketing and branding, it isn’t easy to perform every tactic correctly. Marketing your new eCommerce store takes determination. By creating a strong performance baseline and maintaining consistency across platforms, you may set yourself up for the most significant revenue gains.
Ecommerce marketing is about testing & tweaking ad campaigns, optimizing web pages for conversions, perfecting website content & SEO strategy, investing the right budget into the right tactics, and maintaining a strong ROI. With the below eCommerce marketing guide, you shall find the most comprehensive strategies to develop your online store.
Ecommerce Marketing – Introduction
Ecommerce marketing helps promote your online store or business via inbound advertising, SEO & other marketing methods to increase traffic, brand visibility, and sales. It includes driving awareness with social media platforms, search engines, digital marketing, content and email, and driving website actions with conversion rate optimization.
Ecommerce branding & marketing uses several digital marketing strategies to convert visitors into customers. Here are some marketing channels to give an insight into what an effective eCommerce marketing strategy entails to help generate more sales for your online store.
8 Digital Marketing Strategies to Build & Grow your Ecommerce Brand
Search Engine Optimization (SEO)
SEO is an integral part of the marketing strategy, not only for e-commerce but for all websites. It helps to get more traffic to your eCommerce site by increasing organic rankings on search engines. For eCommerce websites, this includes optimizing your technical SEO & content strategy to be successful. Technical SEO has tactics like mobile optimization, keyword tags, URL structure, internal linking and more.
Another factor is the speed of your eCommerce website. A fast loading site helps engage visitors and has higher chances of converting them into customers. The more you optimize your site, the better option to rank high, which means more traffic and more sales.
Paid Advertising by PPC
In addition to the above traffic strategies, pay per click (PPC) includes using tools like Google Adwords and Bing Ads to pay for higher placement on search engines. Running an effective PPC Ad campaign has to bid on search terms related to your business to get more traffic and sales. These ads appear on search engines and are a great way to boost site traffic.
Paying an ad network can be very useful, particularly for new sites. It is also the foundational elements of an e-commerce branding strategy. Since PPC comprises various types of advertisements such as display campaigns, paid search, shopping campaigns, etc., you must analyze the right approach to conclude which ad space would work best for your brand.
When it comes to eCommerce email marketing, it is one of the best ways to engage with potential customers & up-sell to existing customers. There is no way you should leave out email marketing while planning for an e-commerce marketing strategy. When you send out emails promoting your product, readers get a reminder of your brand and shop with you.
You may also use automated and segmented emails like a welcome email when a user opts-in to your site, along with abandoned cart emails to remind about the items in their cart. In addition to automated emails, promotional & marketing emails and newsletters can tell subscribers about upcoming products, news offers and provides purchase incentives.
You can increase your sales with the help of external websites. Affiliate marketing refers to the act of using an outside or affiliate network to connect with other websites to promote your products. These affiliates or website owners promote your products with text links and banners, and an eCommerce retailer pays them a specific commission of the sale price after purchase. For a part of their service, you get more traffic which you can convert into leads.
The best part of affiliate marketing is that it is a highly scalable, positive ROI form of performance marketing. ECommerce advertisers can set their commission rates and get an absolute return on investment.
Social Media Marketing (SMM)
You can increase your engagement score by using SMM. By highlighting the human side of your e-store and introducing viewers to your brand, you can gain their trust and encourage them to keep coming back for more.
Almost everyone is on social media, and your eCommerce brand should be too. By levering SMM, you can customize ads to users based on their interests. Organic social media marketing includes creating posts and updates on your brand’s social media page to connect with your brand.
Paid social media marketing includes creating custom images or video ads and paying to promote them to a specific audience depending on their demographics, interests, and shopping behaviour. It is a user-centric form of marketing that provides an excellent customer experience. Organic and paid social media tools offer a practical impact on your online business. It is a great way to increase, engage and build brand awareness.
Once a user visits your eCommerce channel, search engines and social media platforms can place a pixel on their browsers and show ads when browsing the web, reminding them of your store. Retargeting is the process of displaying images, text, banner, and ads to web users who have interacted with your products or visited your website. These ads are generally paid on a cost-per-impression basis and are an excellent way for targeted digital marketing.
When doing online shopping, users are very reliant on others’ opinions to make their purchase decisions. They look for reviews and recommendations from peers and influencers to tell them what to buy and which brands to interact with.
A partnership with influencers is one of the best ways to build awareness and drive more sales. Even being subtle in their promotion, they may generate better results. By joining an influencer marketing network, you connect with micro-influencers in your niche to promote you.
In addition to technical SEO, impressive and quality content is a driving factor for generating eCommerce traffic. You should create high-quality content on product and category pages, and keep updated, SEO-optimized blog regularly. If your e-commerce site sells a specific item, you can easily create a blog regarding your niche and attract people to your blog.
Providing meaningful content helps gain trust, and consumers start valuing the products or services you provide. The strategy uses infographics, written content, graphics and videos, to promote your brand, products and services. Posting regularly on social media channels can be profitable if done in the right way.
There are enormous opportunities in an online store than ever before. With such a range of channels at your disposal, the marketing tactics should fill the evolving and demanding consumer needs. Just remember to keep in touch with the new trends that keep popping up in the world of digital marketing.
To create an effective digital marketing strategy that suits your business, book a meeting with us at JVA TEC, and we would love to work with you. By implementing the eCommerce marketing tactics given above and getting each one to an ROI baseline, you can scale high. It will not only improve your brand awareness but, in turn, increase traffic, generate more revenue and sales.